BMO Ultimate Steelheads Fan Crowned

Chris Martin Crowned BMO Ultimate Mississauga Steelheads Fan

• Contest winner now a contender to win a trip for two to the 2013 MasterCard Memorial Cup in Saskatoon
  
  

MISSISSAUGA, ON, OCTOBER 29, 2012 – BMO, the Official Bank of the CHL, brought BMO Ultimate CHL Fan Appreciation Night to the Hershey Centre Friday night for Mississauga Steelheads Fans. As part of the festivities, BMO held a contest for the Ultimate Mississauga Steelheads Fan where Chris Martin emerged victorious.

After being selected from the crowd and competing against two other contestants in a round of Steelheads trivia on the players’ bench, Mr. Martin was named the BMO Ultimate Mississauga Steelheads Fan, winning a signed Steelheads team jersey with the BMO Ultimate CHL Fan crest and a $50 pre-paid MasterCard.

As the winner of the BMO Ultimate CHL Fan contest, Mr. Martin is now entered to win the grand prize: a trip for two to the MasterCard Memorial Cup next year in Saskatoon.

“The BMO Ultimate Fan Appreciation Night represents an incredible opportunity for us to experience first-hand how important CHL hockey is to Mississauga,” said Bal Jandu, Commercial Account Manager, GTA West, BMO Bank of Montreal. “Thanks to everyone who was a part of the event and congratulations to Chris Martin for proving himself to be the BMO Ultimate Mississauga Steelheads Fan.”

Between October 23 and December 12, 2012, BMO Ultimate Fan Appreciation Night will be held in 40 communities across Canada to celebrate the 9.5 million CHL fans. Each event will recognize one BMO Ultimate CHL fan, and one BMO Ultimate Fan in each league in the CHL (Western Hockey League, Ontario Hockey League, Quebec Major Junior Hockey League) will receive the grand prize.

BMO and the Canadian Hockey League

BMO Financial Group and the Canadian Hockey League announced BMO as the Official Bank of the Canadian Hockey League in 2011. The four-year agreement also designates BMO as the Official Bank of each of the CHL’s member hockey leagues: the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.

The sponsorship builds on BMO’s partnership with the CHL of more than 10 years and affirms BMO’s exclusivity as a financial services sponsor of the league in the retail banking category. It also engrains a presence with the 48 teams who currently participate in the BMO CHL Affinity MasterCard program, which enables CHL fans to support their favourite teams through branded credit cards.

About BMO Financial Group

For more than 195 years, BMO Financial Group has believed in community reinvestment and corporate and social responsibility in the communities it serves. In 2011, BMO contributed more than $66 million in donations, sponsorships and events in Canada and the United States to groups, organizations and programs that help build and sustain resilient, vital and healthy communities.

About the Canadian Hockey League

The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league.  Last season 636 graduates attended North American post-secondary institutions on scholarships from CHL teams.

Photo Cutline:

BMO Ultimate Fan Appreciation Night came to the Hershey Centre for Mississauga Steelheads fans on Friday night. As part of the festivities, the BMO Ultimate Fan contest was held where Chris Martin emerged victorious. Mr. Martin is now entered into a draw to win the grand prize: a trip for two to the 2013 MasterCard Memorial Cup.

Media Contact:

Krysta Cooke, krysta.cooke@bmo.com, (416) 867-3996

Alana Davidson, adavidson@mississaugasteelheads.com, (905) 502-7788 ext 224